Lovebug Starski (Kevin Smith, The Bronx, New York, U.S., May 16, 1960 – February 8, 2018) was an American MC, musician, and record producer. He began his career in 1971, as hip-hop first appeared in the Bronx, and he eventually became a DJ at the Disco Fever club in 1978. He is one of two people who may have come up with the term "hip-hop". Starski recorded his first single, "Positive Life," on the Tayster record label in 1981, sampled by the British Group MARRS with the single number one : Pump up the Volume in 1987.